The article here
I've said pretty much all I have to say in the title, but for those just itching for more, here's a little lagniappe: I've been thinking something somewhat on the same lines for awhile, touching on it briefly here. I've also some vague plans in the works for a post on why project (red), Toms, and the like while being wonderful corporately and doing much good are not really charities and potentially dangerous for the customer if they replace true Charity (big "C" because I mean it in the old sense as the Christian virtue of love). The marriage of apparent charity with materialism, especially when this charity benefits some unseen (and so abstracted) person- not a neighbor in the traditional sense- can potentially collapse all attempts to do good into self-love, the good done to our neighbor across the world superseded by personal fulfillment granted by simultaneously thinking oneself to be generous and gratifying the desire for more stuff. Saving the world while you destroy yourself.
Like I said, there is a rant coming, that was just a taste. I'm sure I leave you both tantalized and anticipatory...
